What is Pay Per Click? Why it is important for Business?

 


Pay-per-click (PPC) marketing is a type of advertising in which advertisers do not pay per click or solely for ad placement. Although the bid amount has an impact on placement, the advertiser is only charged when their ad is clicked by an online user. One of the most common types of PPC is search engine advertising. When someone searches for a keyword relating to their company offering, it allows advertisers to bid for ad placement in a search engine's sponsored links. If we bid on the keyword "PPC software," for example, our ad might appear at the very top of the Google results page.

Digitalize The Globe is the best agency to run Pay Per Click advertising for your website and PPC advertising should be considered as a marketing channel if you have a website. The term 'consider' is crucial. Just because you have a website doesn't mean you should employ pay-per-click advertising. Consider your budget, advertising goals, competition, and risk tolerance before launching your first PPC marketing campaign:

Ø  Do you have a specific conversion goal in mind? When you can link money spent on PPC advertising to a conversion, such as a sale or the completion of a lead form, it's the most successful. Clear conversion goals assist you in doing this.

Ø  What exactly are you attempting to achieve? Pay Per Click is ideal for quick, responsive advertising. PPC, on the other hand, ceases producing when you stop spending. If you want to add some earned media to the mix, try using sear.

Ø  How much money can you spend on Pay Per Click before seeing a profit? Reality check: Your ads will not yield immediate results. Be prepared to spend money that will not be repaid. It might be as little as $50 or as much as $50,000. Just think of a number.

Benefits of Pay Per Click Advertisement:

1.       Affordability

Paying per click rather than per impression brings us back to the most important benefit: cost-effectiveness. Maybe you're just getting started and don't have a lot of money to spend on advertising. However, regardless of how big or little your company is, PPC marketing is a cost-effective alternative! You can make your budget as big or as small as you choose. Even better, you can change it or even halt it at any time.

2.       Speed

While this post focuses on Pay Per Click marketing, we at Blue Water Marketing are also great fans of SEO. Both PPC and SEO can produce fantastic results, but they work in different ways and have different advantages and disadvantages. For starters, SEO is a time-consuming process. You can make on-page or off-page SEO adjustments to your site right now, but the benefits may take months to manifest—a it's long-term plan.

3.       Increasing brand recognition

Remember how when you Googled "shoes" and got five paid ads? Even if you just clicked on one brand's ad, you were still exposed to other advertisements. Even if you don't click it right now, this is something that will eventually raise your brand awareness. And, as any established company will tell you, brand awareness is the most critical factor in establishing brand equity.

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